Engaging viewers, 4K TV, virtual reality and drones, are all up for discussion next week at the NAB Show. Emerging technologies have the potential to impact how the media and entertainment industry operates. The Super Session lineup, with sessions from Monday, April 18 to Wednesday, April 20, will explore some of these technologies.
UNLEASHING THE LIVE EXPERIENCE: HOW SPORTS TELEVISION ENGAGES TODAY’S FANS
Monday, April 18, 10:30–11:30 a.m.
Sports remain one of live television’s most popular attractions, and recent advancements in technology have expanded how and where fans can watch. The panel will explain how sports can continue to evolve the live experience.
Panelists include Andrew Daines, CEO of FanVision Entertainment; Stephen Espinoza, executive vice president and general manager of Showtime Sports and Event Programming; Danny Keens, head of Sports Partnerships at Twitter; Lee Zeidman, president of Staples Center, Microsoft Theater and L.A. Live; and Marshall Zelaznik, executive vice president and chief content officer of UFC.
WHERE’S ALL THE AD REVENUE: MEDIA STRATEGIES UNLEASHED IN A DYNAMIC MULTIPLATFORM ENVIRONMENT
Monday, April 18, 2:30–3:30 p.m.
Panelists Jason Schragger, chief creative officer at Saatchi & Saatchi LA, Dan Ackerman, senior vice president of programmatic TV at AOL and Zachary Soreff, president and partner for Sawyer Studios, will discuss how the shifting of media allocations across multiple platforms is affecting budgets and ad revenue.
BROADCAST MINDS: WHERE TODAY’S CONTENT LEADERS DISCUSS TOMORROW’S TRENDS
Monday, April 18, 4–6:30 p.m. This NewTek sponsored session led by Jim Louderback will look at the current state of IP technology, including standards and direction, and what may be in store down the road.
BEING THERE — VIRTUAL REALITY NEWS AND DOCUMENTARIES
Tuesday, April 19, 10:30 a.m.–noon
Virtual reality offers new ways to share and deliver content, including for the hard news and documentary genres. Non-fiction content creators, technologists and network strategists plan to go in-depth about capturing real-world footage, new tools and technologies, the role of the on-screen reporter and exploring the line between conveying fact while also simulating first-person experience.
David Cohen, senior editor at Variety, will moderate a panel comprised of: Aaron Koblin, co-founder and CTO at vrse; Aaron Luber, head of content partnerships for Google VR; Bryn Mooser, co-founder of Ryot; Arthur van Hoff, co-founder and CTO of Jaunt VR; and Niko Chauls, director of applied technology for the USA Today Network. Additionally, this session will feature Google Cardboard headsets.
CISCO PRESENTS — MEDIA IN A WORLD OF EXPONENTIAL TECHNOLOGY ADVANCES
Tuesday, April 19, 12:30–1:30 p.m.
Technological advances like the Internet, smartphones and social media have greatly impacted the media industry in recent years.
In this panel, produced in partnership with Cisco, the panel will discuss major technological advances that are on the horizon and how they could change the media landscape in the future.
4K, UHD, HDR AND MORE — THE FUTURE OF VIDEO
Tuesday, April 19, 2:30–3:30 p.m. The future of video will be impacted by the emergence of 4K, UHD, HDR and other new technology, but what do all these letters and numbers mean to a content producer, consumers and future clients?
Panelists, including James DeFlippis, CGO at TMS Consulting; Mark Schubin, chief information server at SchubinCafe. com; and Matthew Goldman, senior vice president of TV Compression Technology at Ericsson, will look at these new developments and offer insight into what it could mean to the industry’s future. The session will be moderated by TV Technology Executive Editor Deborah McAdams.
DRONES: OPENING NEW VISTAS TO CONTENT
Wednesday, April 20, 10:30 a.m.–noon
Unmanned aerial vehicles, more commonly known as drones, have garnered the attention of many as they provide new opportunities to capture film footage in new and exciting ways. But there are issues with this new technology in regards to FAA guidelines and best practices on how to use them safely, legally and reliably.
This panel, moderated by Michael Chambliss, business rep for new technologies for the International Cinematographers Guild, will explore how drones are currently being used and what needs to be done to ensure they meet FAA and other safety guidelines. The International Cinematographer’s Guild also is sponsoring the panel.
MAKING HISTORY… THE JOURNEY TO BRING “THE MAN IN THE HIGH CASTLE” TO THE SCREEN Wednesday, April 20, 4–5 p.m.
Set 15 years after World War II, “Man in the High Castle” provides a glimpse of what life in North America may have been like if Nazi Germany had won the war.
Amazon’s Head of Drama Development Morgan Wandell and other show producers will share how they transformed this popular novel into one of the most talked about and streamed shows ever in the history of Amazon Originals.