Super Sessions Look at Media Technology Landscape

iStock_000057976242 © Askold RomanoviStock_000057976242 © Askold Romanov

Each year NAB Show brings together the experts and thought leaders to explore game-changing technologies and emerging business models and markets that will shape tomorrow’s media and entertainment industry. To that end, this year’s lineup of Super Sessions offers attendees the opportunity to listen to those crucial conversations.

CONSTANT CRAVINGS — USING OTT TO WIN THE NEXT GENERATION OF VIEWERS
Monday, April 13, 10:30 a.m.–noon

The OTT evolution will rewrite how media is experienced by most viewers in the future. It involves, not just making use of the Internet and IP technology to distribute programming, but where, when and how viewers experience media. This session will feature an overview of the current environment, followed by an expert panel, which will discuss what the next-generation consumer expects from content creators.

Moderated by Light Reading’s Alan Breznick, panelists include: Darcy Antonellis, Vubiquity; Rebecca Glashow, Discovery Communications; Marc DeBevoise, CBS Interactive; and Brett Sappington, Park Associates.

AVID PRESENTS: A CONVERSATION WITH MORGAN SPURLOCK
Monday, April 13, 12:30–1:30 p.m.

Morgan Spurlock’s first film “Super Size Me” premiered in 2004 at the Sundance Film Festival. Since then he has directed and produced multiple film and TV projects. Currently he is working on the series “Inside Man” for CNN. Join him for an enlightening conversation.

SOCIAL MEDIA AND THE BUSINESS OF LIVE TELEVISION
Monday, April 13, 2:30–3:30 p.m.

Social media is changing the way audiences respond to programming. It also is the most useful “tune-in” tactic for securing a base for revenue potential. This Super Session, sponsored by SocialNewsDesk, will explore how audiences are integrating social media into their viewing and listening habits, and how it affects the broadcast distributors of that programming. How can broadcasters respond? Can social media be harnessed to improve the bottom line? Josh Dickey of Mashable, will moderate. Panelists include Bruce Gersh, ITV Studios America; David Wertheimer, Fox Broadcasting Co.; and Perkins Miller, National Football League.

TELEVISION’S TRANSITION TO AN ALL-IP FUTURE — WHY IT’S A BIG DEAL

Tuesday, April 14, 10:30 a.m.–noon

TV Technology’s Executive Editor Deborah McAdams will lead a discussion that examines the technological sea change that is IP technology. The potential features of IP-delivered television have barely been scratched, but they are already impacting traditional work- flows. The expert panel will focus on the move to technologies that promise greater efficien- cies and opportunities for video broadcasting.

Panelists include: Charlie Vogt, Imagine Communications; Vince Roberts, Disney/ABC Television Group; Al Kovalick, Media Systems Consulting; Clyde Smith, Fox Network Engi- neering and Operations; and Paul Shen, TVU Networks.

CISCO PRESENTS: FROM CAPTURE TO CONSUMER — HOW NEW CONTENT DYNAMICS ARE AFFECTING BROADCAST INFRASTRUCTURES

Tuesday, April 14, 12:30–1:30 p.m.

Video consumption on multiple screens, and digital and IP technology are rewriting the workflow of content creators. Panelists will share how they are migrating to IP and adopting cloud technologies that support virtualization and workflow for efficient delivery of video services.

HOLLYWOOD PREVIEW: THE NEXT GENERATION OF CONSUMER EXPERIENCES IS NOW

Tuesday, April 14, 2:30–3:30 p.m.

Movie ticket sales seem dependent upon large

franchise blockbusters; broadcast and cable television viewership is down. Yet the amount of programming is increasing and those products that strike a chord deliver big numbers. Directors and creative teams are using new cutting-edge storytelling technologies.

Panelists Bryan Barber, Warner Bros.; Jim Mainard, DreamWorks Animation; Chris Fetner, Netflix, and JoDee Freck, LionsGate; will share the Hollywood playbook on HDR, UHD, 3D and virtual reality. Carolyn Giardina of The Hol- lywood Reporter and Michael DeValue of Walt Disney Studios will moderate.

PRODUCING AND MONETIZING CONTENT ON A GLOBAL SCALE Tuesday, April 14, 4–5 p.m.

Content creation across multiple plat- forms and the monetization of that content on new distribution models is evolving globally. Hear what stakeholders with worldwide footprints have to say about economic and production shifts that have changed the content distribution business model.

Panelists include Alex Wellen, CNN Digital, Gaetan Delcroix, Technicolor; and Hugo Swart, Qualcomm. Caroline Frost, The Huffington Post UK, will moderate.

BROADBAND AND THE INTERNET OF THINGS: REALITIES AND MYTHS

Wednesday, April 15, 10:30 a.m.–noon

What is the Internet of Things? How will the evolution of broadband and Internet-enabled devices affect broadcasters, pay TV, and OTT and broadband video subscribers? Industry experts will take a look at what’s ahead for video and IoT.

Jimmy Schaeffler, The Carmel Group, will moderate. Panelists include Paul Donahue of MelRok; Andreas Mai, Cisco Systems Inc.;

George Schmitt, xG Technology; and Robert McDowell, Wiley Rein LLP.

ERICSSON PRESENTS: TV 2020 IN THE NETWORKED SOCIETY

Wednesday, April 15, 12:30–1:30 p.m.

What lies ahead on the TV journey? A future defined by mobility, broadband IP connectivity and cloud-enabled devices serving video-enabled devices.

nScreenMedia’s Colin Dixon will lead a panel discussion on the future of media consumption in the Networked Society.

PROTECTING OUR ASSETS: CYBERSECURITY AND THE MEDIA

Wednesday, April 15, 2:30–3:30 p.m.

The majority of the Super Sessions have in common some connection to the Internet and IP technology. But these are not without concerns. Internet security has become a big issue. The panel of experts, led by Joseph A. Smith, National Geospatial-Intelligence Agency, will offer guidance on measures needed to ensure protection from cyber-intruders.

Panelists include David L. White, National Geospatial-Intelligence Agency; John McCos- key, Motion Picture Association of America; and John McAfee, McAfee Associates.

ACHIEVING ADVERTISING AGILITY THROUGH TECHNOLOGY Wednesday, April 15, 4–5 p.m.

How do you achieve advertising agility at a time of peak innovation? The measurement, analytics, and digital landscape is changing daily for those in the media and entertainment space. What are the people, processes, and strategies that must be in place to take advantage of these new tools and insights that are now available to advertisers?

PwC’s John Swadener, who leads the Market- ing Transformation Practice, will moderate this discussion with panelists including Ted Murphy, Founder, CEO and Chairman of IZEA, Inc., which connects social media content creators with the world’s biggest brands.