Join NAB Show, co-founding sponsors Elemental and Ericsson, and media partner NewBay Media for an opportunity to run side by side with 4K industry leaders while helping those in need. Other sponsors include Aspera, Akamai, Dolby, Verimatrix, ChyronHego, EVS and DTS Listen.
The 4K 4Charity Fun Run will be held tomorrow beginning at 7:30 a.m. Proceeds from the race will be given to Heifer International, an organization that helps to link communities and bring in sustainable agriculture and commerce to areas with a long history of poverty. Additionally, a portion of event proceeds will be given to Shade
Tree, a local Las Vegas-based charity, which provides safe shelter to homeless and abused women and children in crisis.
Participants are also encouraged to support ONE, an advocacy organization dedicated to the fight against extreme poverty and preventable disease around the world, particularly in Africa.
Race participants will enjoy a scenic route through Las Vegas’s Sunset Park, 2601 E. Sunset Road, which borders McCarran International Airport.
Complimentary transportation from major NAB Show hotels will start at 6:45 a.m. Pick up locations include Wynn Las Vegas, MGM Grand, Paris Las Vegas, Westgate Las Vegas, ARIA Resort & Casino, The Venetian and The Palms Casino Resort.
Registration closes at 8 a.m. tomorrow.