VR/AR at the Show

Virtual and augmented reality are featured at NAB Show in any number of ways. A display of some of more advanced companies paving the way for creation and commercialization of immersive content — whether virtual, mixed or augmented — can be seen in the Immersive Storytelling Pavilion. Attendees also can learn more in conference and pavilion sessions, which include:

CINEMATIC VIRTUAL REALITY: IT’S NOT THE “WHAT” OF STORYTELLING THAT CHANGES; IT’S THE “HOW”

Next-Generation Media Technologies

Today, 1:35–2:50 p.m.

VR producer Brian Seth Hurst, founder and chief storyteller at StoryTech Immersive, will walk conference-goers through a case study in cinematic VR production.

THE FUTURE OF VIRTUAL PRODUCTION: FROM VIDEO GAMES TO FEATURE FILMS AND BEYOND

Post|Production Campus

Tuesday, 3:45–4:15 p.m.

Brett Ineson, president and CTO of Animatrik, discusses the future of virtual production and real-time performance. He will talk through translating actors into entirely different species for Justice League and Warcraft — plus showcase super-heroic action from the Marvel movie sets.

SPROCKIT: THE REALITY OF AR AND VR — FINDING BUSINESS MODELS THAT WORK, ARE SUSTAINABLE AND PROFITABLE Destination NXT N5306DN

Wednesday, 10–10:30 a.m.

Panelists discuss what the real story is around augmented and virtual reality, what models are working, and how content and advertising companies are using this technology to engage in new ways with their audiences. Panelists include Jon Cheney of Seek, Christian Eve-Levesque of SpherePlay and Joanna Popper of HP. The session will be moderated by Gay Bell of Platform Communication.