The North Hall continues its evolution. This year much of the radio crowd, along with registration, occupies the west end, while Evertz still anchors the main entrance and whiz-bang 4K and 8K video cutting- edge developers have collected at the other end. Various pavilions are scattered throughout the hall. It makes for an exciting and diverse visit.
❶ We’ve Moved
The NAB Store — with its books, apparel, coffee mugs and other souvenirs and take-home goodies — has decamped from the main artery into the North Hall, where it adjoins the registration area.
The North Hall has more than its share of specialty pavilions: the Great Britain Pavilion, French Pavilion and Advanced Advertising Pavilion, along with the Connected Car Experience, presented by Ford and NAB.
The StartUp Loft features — well, what else? — start-up companies looking for attention. Sprockit is also in the North Hall, featuring young companies seeking to break out of their shell and leave the nest.
❸ The Future
Much of the North Hall action was happening at the Futures Park Powered by Pilot, the VR Pavilion and the gaggle of high-end video companies there. Be it VR, 4K and now 8K, crowds gathered for demonstrations. They could also take in the “8K Living Room in 2017,” along with an 8K TV as the centerpiece.
❹ The Igloo
Very cool was from Igloo Vision, a round domicile with its interior wall displaying a 360-degree picture — half high-definition television, half virtual reality.
❺ Speeding Along
TV and radio audio processor developer Orban was at its first NAB Show under new owner DaySequerra; they brought along a nifty car to provide audio demos including its Xponential Loudness algorithm. Radio technologists also can find HD Radio and radio app developer NextRadio in the North Hall.