We’ve known for years that digital was going to be a key part of the broadcast industry moving forward, but some significant steps have taken place that might just accelerate that process. A number of companies have made changes at the executive level by bringing in new leaders with a strong digital background.
Four of these senior level executives will take the stage during today’s Digital Futures Exchange conference. The conference is sponsored by PILOT.
The session “DFXtra: Digital Leaders Take Charge — President and CEO Panel” will be moderated by NAB’s Executive Vice President and CTO Sam Matheny. Panelists include James F. Goodmon, Jr., president and chief operating officer at Capitol Broadcasting Co.; Pat LaPlatney, CEO, Raycom Media; Wendy McMahon, president, ABC Owned Television Stations Group; and Adam Symson, president and CEO of E.W. Scripps Co.
Goodmon and Symson were recognized in the past by NAB for their role as digital leaders, having been bestowed with the Digital Leadership Award in 2015 and 2016, respectively.
“We’ve really got a great makeup of panelists and all exceptional leaders in their own right,” said Matheny. “I’m just excited about bringing them together and seeing where the conversation goes.”
But what are some of the topics that the conversation will hit on? Matheny said he expects to discuss the importance of social media; streaming and OTT content delivery; big data and analytics; and whether there are new types of business models to be explored.
On a broader sense, there is a theme Matheny would like to try and understand.
“Thematically, there’s sort of the evolution vs. revolution concept,” he said. “Are broadcasters driving change or is change being forced upon them? Or is it a combination of both?”
Matheny is calling this a “must-attend panel” because of where things are going in the industry.
“Many of our [member] companies, they’re really multiplatform digital media companies. They’re broadcast first and foremost, but they’re really multiplatform digital media companies. They have websites; they have mobile applications; they have social media presence. As the audience evolves and as the way consumers want to engage content changes, I think that is in large part what’s behind the idea that I’m not going to just engage people via my broadcast transmission.”
Blockchain is beginning to have a significant impact on the media and entertainment industry. But what is blockchain all about?
Peter Guglielmino, CTO for IBM’s Media & Entertainment Industry, will offer an overview of the technology and its applicability to the industry in the session “DFX ENGAGE! Blockchain in the Advertising Ecosystem.”
Closing the conference, “DFX Engage!” offers attendees a number of smaller presentations that are more like conversations.
The event will feature five companies and offer a more interactive opportunity with the chance to see and touch the latest in voice interfaces, virtual reality, connected car experiences and other technologies.